WKMS-FM, Murray State University’s NPR station, is one of 75 public media stations selected to participate in the Digital Transformation Program, a virtual program developed by the Poynter Institute to educate, assist and coach stations on the best strategies and tactics to transform their organization’s digital operations and culture. The training is funded by the Corporation for Public Broadcasting.
“CPB’s commitment to advancing innovation and diversity continues to be reflected through our strategic investments helping system leaders advance a digital-first, audience-centric approach,” said Patricia Harrison, CPB president and CEO.
In addition to one-on-one and peer group coaching sessions, WKMS will also participate in educational webinars and work exercises that span the program curriculum.
WKMS Station Manager Chad Lampe reports, “We’re honored and excited to be among this cohort of public media organizations that are keeping a steady eye on the future of media consumption, as with all our efforts, we’re seeking to serve audiences where they are with information they need.”
“The selected participants are some of the nation’s most trusted sources citizens turn to for local news and information,” said Poynter President Neil Brown. “Our partnership with CPB will help public media outlets build digital-first strategies that inspire an even greater — and more sustainable — connection to grow with their communities.”
The stations selected include 40 public radio stations, 16 public television stations and 19 joint licensees. They will join the five National Multicultural Alliance Organizations — Black Public Media, the Center for Asian American Media, Latino Public Broadcasting, Pacific Islanders in Communications, and Vision Maker Media — to form four cohorts of 20 public media leaders, who will participate in the nine-month program. The first cohort will begin training in January.
