Twelve not-for-profit organizations — including the Hopkinsville Convention and Visitors Bureau, the Museums of Historic Hopkinsville-Christian County and the Pennyroyal Arts Council — are receiving $5,000 gifts from Planters Banks for its seventh annual Season of Giving holiday promotion, the bank recently announced.
The organizations will also receive proceeds from the sale of Kentucky and Tennessee-themed gift tins available at the 12 Planters Bank branches, according to a bank news release.
Each round tin, featuring images representing the region and state, contains a flour sack towel and a seasonally scented candle that was hand-poured at Clarksville Candle Co. They sell for $20.
Every organization is paired with one branch, so the sales generated at that branch benefit the organization. The visitors bureau is paired with the main Planters office downtown at 13th and Main streets. The museum is paired with the Indian Hills Shopping Center branch on Canton Street, and the arts council will receive proceeds from sales at the Fort Campbell Boulevard branch.
“As a community bank, it is our responsibility to give back to our community,” CEO Elizabeth McCoy said in the news release. “The Season of Giving is a great way for our employees, our communities and our non-profits to all come together for these great causes.”
Referring to the pandemic, she added, “This year is a year quite unlike any other. We felt it was extremely important we continue our Season of Giving now more than ever.”
In addition to gift tin sales at the bank’s physical locations, customers can also use an online option this year. The 12 beneficiaries will share equally in those proceeds.
Planters chose to focus this year on cultural organizations, “groups that have been impacted by lack of patronage or had their fundraising options eliminated this year,” McCoy said.
She added, “We’re hoping to support groups that will still be here for us to enjoy when life gets ‘back to normal.’”
Season of Giving also has a social media component that will help the 12 organizations. The bank will donate an extra $5 for every photo shared of the featured items in use and $25 for every checking or savings account opened by someone who mentions the Season of Giving. More information is available on the bank’s, Facebook, Instagram and Twitter accounts.
A list of all of the organizations that benefit from the promotion is available on the Season of Giving website.
Jennifer P. Brown is co-founder, publisher and editor of Hoptown Chronicle. You can reach her at editor@hoptownchronicle.org. She spent 30 years as a reporter and editor at the Kentucky New Era. She is a co-chair of the national advisory board to the Institute for Rural Journalism and Community Issues, governing board president for the Kentucky Historical Society, and co-founder of the Kentucky Open Government Coalition.
