Aimee Dinnín Huff is an assistant professor of Marketing at Oregon State University’s College of Business. Her research explores market dynamics, consumer culture, and experience in contested contexts, including recreational cannabis markets and American gun culture. Her work has been published in Journal of Consumer Research, Journal of Business Research, Journal of the Association for Consumer Research, Journal of Marketing Management, European Journal of Marketing, Journal of Consumer Affairs, Journal of Macromarketing, Journal of Business Ethics, and Academy of Management Learning & Education.
